About us

Hello darlings and welcome to the world of 



It all began with a dream, put into paper, and made into a reality.

I have always been a lover of fashion and follower of the latest trends, whether I could afford them or not. With those trends in mind, I love buying clothing and accessories that can be worn in different ways and for different occasions, while still looking chic. Call it, having a versatile closet! Of course, I like doing this without breaking the bank account, and while simultaneously being environmentally conscious... but isn't this the case of many other shoppers?

And that’s how the idea of Helena Rey Boutique was born!


Our Commitment to You


Helena Rey is an online store that looks for the best and trendiest styles in the market so that you can find them all in one place, and at very affordable prices.

Our clothes are primarily for parties, cocktails and daily wanderlust divas that enjoy keeping their styles fresh, fun and simultaneously elegant. With this in mind, we carefully select each piece in our boutique to make you look like the star that you are!


Our Commitment to the World


Let’s beautify and share love to the world... One Step at a Time!

1 - We are huge animal lovers! We assure you that no matter how much we grow, we will never sell any items containing real leather, fur or animal bones. A cruelty-free world is a much prettier world.

2 - Helena Rey is committed to contributing to global causes each year in any of the realms of health, education, animal kingdom, along many others. Stay tuned, as you will play a main role voting for your favorite cause that you would like to us to contribute to on a yearly basis!

To start this initiative, from October 2016- October 2017, 10% of our sales on selected green items are going to be donated to The American Liver Foundation. This Foundation promotes education, support and research to prevent liver diseases. One of those diseases, and that it is close to our hearts, is liver cancer.

Not many people know, but liver cancer is the 6th most common type of cancer in the world, and unfortunately many patients don't feel any symptoms until late stages of it. This was the case of my father, who lost the battle just weeks after being diagnosed.

So in honor of him, all those who also left us, and all those who are fighting through it today we want to take a part and contribute to end a decease that has affected millions! We know that every amount counts and with your help, we will be one step closer to getting rid of liver diseases and also finding a cure at kicking liver cancer's butt! Green is the color associated with liver cancer, and for that reason all items with green ribbon in their product's description apply.   


To learn more about The American Liver Foundation, go to http://www.liverfoundation.org/

One Last Thing…


While working through the logistics of creating the company, I was often asked, ‘who is Helena Rey?

Helena is my mother’s family name, and Reyes is my father’s. I wanted to keep it short and sweet so I dropped the “es” from his so that it would be just be ‘Rey.”  Truth is, in Spanish Rey means “king,” and that’s what he will always be to me.

I wanted a name that would honor them for all their sacrifices and efforts in raising my brother and I with hopes of giving us a better life. And it is my dream and goal to make my family proud, and in the process make their names known to the world.

For those reasons, Helena Rey was the perfect fit!! It also sounds like the name of a pretty amazing girl. Lucky you if that's your name.


Hope you enjoy to shop, share with friends, and become a part of Helena Rey! It’s your boutique. #ShopHelenaRey



Eneida B.

Owner & Founder of Helena Rey Boutique



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